Successful businesses work on calculated risks. It takes considerable effort to start a business, especially where large businesses are scarce. Pakistan is one of those places where there is a lot of growth potential. There are many small yet thriving businesses in Pakistan but many are not able to transition to the next step. When flourishing, small scale businesses have the potential to make it big. However, in places like Pakistan where small businesses are still struggling to grow, it is hard to take the big step.

Tips and Tools to Help Your Small-Scale Businesses Grow

Luckily, even in today’s lackluster economy, there are ways small-scale businesses especially startups can grow in Pakistan. A few simple yet effective tools and strategies can kickstart your business’s expansion in the right direction.

Extend Market Reach

The expansion means reaching out beyond the starting point. In businesses, it means to extend your services and products to a new pool of customers. At this point even if you do not have the resources to open branches in other places, you can still reach new people. You can do this by targeting a specific audience in other places who are in need or want services and goods like yours. Start by investing in marketing especially online. Platforms like Facebook, Instagram, Snapchat, etc. are proving monumental in reaching the target audience like never before.

  • Your business may be in Pakistan but you can reach customers all over Pakistan without physically opening new stores. The next step is to produce strategies to promote your services. Make your product appealing enough that it makes the customers come again. Not relying on just one type of target audience stabilizes your business model and market share.

Monitor Competition and Trends

There is no growth without competition because businesses cannot operate in a vacuum. When expanding, small scale businesses need to know what they are up against. So, start by searching for the competition. Ask yourself, how are other successful businesses offering similar services increasing their market reach? How they are advertising their product? How they are reaching the targeted audience? You can analyze big businesses’ best advertisement strategies.

Alongside monitoring competition, you should also monitor the current trends in the relevant market. Study the events and issues happening in your city, country, and the world. You should especially know about the trends in your local community because then you will know how such trends affect your business. When you can consider all possibilities, it gets easier to take risks and grow the business.

Franchising Opportunities and Strategic Partnerships

Taking onboard the right companies and forming strategic partners are crucial for your businesses to make a stark difference. Startups who have the right investment partners will expose their products and services to a large group of established customers quickly. For small scale businesses to grow in places like Pakistan, contacts with successful companies and investment partners are important.

After associating with strategic partners, the next step is to create a franchise. For successful franchising, it is important to have a brand that appeals across a variety of geographic areas. One way to create a successful franchise is to license your business’s branding, process, and model to different franchisees. The franchisees can then sell your branded services and products under the same name as your business in their location. The process increases your market reach and creates chances for expansion.

Use the Right Social Media Tools:

Social media these days has become more of a business tool than a social one. Influencers, online stores, promotional videos, etc. have increased market reach for any product you put out there for sale. One of the best ways to increase market reach and expand your small-scale business is to use social media. Places like Pakistan have a long way to go in terms of established brands and customer reach. However, this does not mean you cannot expand virtually.

You can start by setting up business pages on platforms like Facebook and Instagram. After that, make marketing strategies that maximize your product’s organic reach. Your business should have strong social media marketing strategies. Your target should be improved customer services, increase market reach, and your product and services easily available online. With the pandemic, more people have shifted to online shopping, it is an exciting time to build a strong business profile.

Merging with Another Business

Breaking the shell of being a small-scale business requires taking a big step. Acquiring or merging with another business can be the fastest route to expansion and growth. You can grow your business exponentially, double your market reach, and sells. However, acquiring new businesses require diligent thinking and critical analysis. You must analyze each prospect of this merger.

Things you need to look out for when merging is to find businesses that have the same outlook as yours. The combined entity should be stronger, more stable, and more coordinated. When merging with another business you should consider its client base’s breadth, the competence of the management team, the stability of the existing contracts, and the soundness of its financial condition.

Planning to expand in Pakistan?

You do not need geography and the economy dictating your business. In today’s world, the right strategies and tools are the way to expand. It might seem far-fetched for small scale businesses in Pakistan to grow exponentially in a short while. But nothing is impossible if you direct your efforts in the right direction.

1000jobs4Pakistan has taken on a mammoth task to create 1000 jobs in the city in five years. Even though many hurdles have postponed the existing projects but the expansion of small businesses can play a significant role in achieving this target. Click Here to find more about how to make Pakistan an IT hub.


Pakistan, officially known as Chenab Nagar, is on its way to becoming an IT hub in the next five years. The project will be successful with the help of small and large scale businesses that will thrive in the city. In today’s technology-dependent world, business owners in Pakistan should be aware of the benefits of digital marketing. Social media platforms, websites, blogs, etc. are playing key roles in replacing traditional marketing strategies with more efficient ones.

The Importance of Digital Marketing for Thriving Businesses 

Digital marketing is like a minefield in the business world. If you know what tools and strategies you need to utilise, then it can prove to be monumental for growth. However, without proper knowledge, you can end up losing all your ranking and hard work overnight. Digital marketing exposes all kinds of businesses to the mass market. This can be extremely beneficial for small-scale businesses in cities like Pakistan.

For businesses to thrive in Pakistan based on digital marketing, business owners need to be educated. Seminars and workshops on how digital marketing works as well as its benefits can prove to be extremely helpful, especially for IT-related businesses. Here are a few strategies and benefits of digital marketing, which should be highlighted.


Tech giants and other large organizations spend millions on traditional marketing. It is almost impossible for small to mid-scale businesses to put so much money into the advertisement. Digital marketing, however, is a whole new world of affordable yet profitable marketing.

The unique advantage of using digital marketing is that you get to set your budget. For instance, it depends on whether you want to spend a thousand dollars or less on pay-per-click advertising. This sort of strategy not only lets you control your budget but ensures maximum reach to the most relevant audience. You can even acquire the services of digital marketing agencies who will provide you with web marketing services as per your budget and needs.

Targets the Ideal Audience 

A good marketing strategy is not the one that reaches the masses but the one that connects with the right audience. With traditional marketing strategies, it gets difficult to direct ads towards specific consumers. You do not get to reach people interested in your services directly.

Digital marketing eradicates the vague market reach and focuses more on reaching people who are actually interested. A platform such as Facebook, and tools like PPC ads and search engine optimization advertising, can help define the type of audience you want to reach. You can narrow your ideal audience down to specific age, gender, and even occupation.

Digital marketing allows you to target a specific audience without exhausting your monetary resources. Small business can extend their market to the right customer through effective digital marketing.

Improves Conversion Rate 

Digital marketing is a convenience for many thriving businesses. This saves the cost of reaching customers through means such as phone calls while easing the ability to reach them. Dropping an email or an ad post is more convenient than bothering people with multiple phone calls.

You can generate important leads by interacting with customers online. Digital marketing increases your ability to target specific leads and increase your conversion rate. Business owners in Pakistan should be knowledgeable about the various effective strategies for online marketing.

Creates an Early Impact 

Since the advent of online shopping, an increasing number of people turn to the internet before beginning the buying journey. People like to search, read reviews, compare products, and then make a purchase. Digital marketing plays a significant role in making an early impact on your business. With online marketing, you put your product or service on the internet for people to research it before buying.

You get enough time to make a positive impact with the right marketing strategies. You can use the research people are doing and direct them to your product’s page. Digital marketing allows you to interest a specific audience, which gives your product exposure.

Even if leads do not convert right away, they will still remember and consider your business. Eventually, they will come back, and that is only because your marketing strategy caused an impact from the beginning.

Increases Revenues 

The ultimate goal of any business is to sell. Cities such as Pakistan may not pose a favorable environment for mass exposure, but digital marketing can change the entire prospect. With the help of effective online marketing techniques, small businesses can make heaps of profit by utilizing the right strategies. Here are a few ways in which you can digitally advertise your brand better:

  • Gather useful data by using various digital marketing channels
  • Understand customer purchase pattern through digital platforms like Facebook
  • Meet the requirements of customers by offering the right idea
  • Offer easy navigation by having a good layout

Looking to Grow Your Business Online? 

It is not difficult in this age of the internet to kickstart an online business. Even if you are struggling in Pakistan, thinking you would never reach a larger market, then you are wrong. Digital marketing and online presence have made countless ways in which small to mid-scale businesses can grow.

Online marketing allows you to target a specific audience and which can result in an increased conversion rate. If you want to know more about Pakistan’s online businesses, click here.